Thomas Cook India and SOTC sign a strategic agreement with Air Arabia.

An extensive holiday portfolio will be curated by Thomas Cook and SOTC, with air inventory and exclusive fares being provided by Air Arabia.

Thomas Cook (India) and its group company, SOTC Travel has inked a three-year agreement with Air Arabia, which is the first and largest low-cost carrier (LCC) operator in the Middle East and North Africa. The partnership will deliver on a range of customizable air-inclusive holidays via a technology platform built by Thomas Cook India and SOTC. This signals a clear intent of the company to capitalize on the strong and growing opportunity presented by the Indian markets.

The partnership expands Thomas Cook India and SOTC’s reach with access to Air Arabia’s customer base in India and provides marketing investment to accelerate demand by targeting a range of India’s travel segments. An extensive holiday portfolio will be curated by Thomas Cook and SOTC, with air inventory and exclusive fares being provided by Air Arabia.

The partnership brings travellers the added advantage of a suite of ready-to-book holidays and customizable itineraries – all bookable via a simple and seamless online platform, conceptualized and built by Thomas Cook India and SOTC. Additionally, Thomas Cook and its group company will also support customers through its omnichannel network of contact centres and over 350 retail outlets pan India.

Air Arabia operates from 12 Indian cities including metros and viable tier 2-3 markets, thereby giving India’s travellers an opportunity to holiday across its extensive network of over 170 international favourites – spanning the Middle East, CIS countries, Africa, Europe and Asia; via easy access of its gateway - Sharjah.

Set up in 1881, Thomas Cook (India) is the leading integrated travel and travel-related financial services company in the country offering a broad spectrum of services that include foreign exchange, corporate travel, mice, leisure travel, value-added services, visa and passport services. It operates several leading B2C and B2B brands. As one of the largest travel service provider networks headquartered in the Asia-Pacific region, the group spans 25 countries across five continents.