This small-cap travel agency jumps after its arm launches resort in Himachal Pradesh

resr 5paisa Research Team

Last Updated: 18th March 2023 - 10:47 am

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Shares were trading up after the company announced this development.

In the unique location of Chail in Himachal Pradesh, Sterling Holiday Resorts, a completely owned subsidiary of Thomas Cook (India), has introduced Sterling Shivalik. A beautiful boutique mountain hideaway with 32 rooms, Shivalik Chail is located 24 kilometres from Shimla. The rooms' contemporary furnishings are made of Seesham and Walnut wood for elegance, as well as Deodar and Pine wood to match the regional architecture. Four-person families will find duplex rooms to be the best option since they include double beds on both floors and picture windows on the top level that provide a clear view of the stars at night. 
The standout feature of each accommodation is the private sit-out, which offers visitors a breathtaking view of the gorgeous Shivalik valley and is dotted with a profusion of Deodar and Pine trees.

Price Action of Thomas Cook (India) Limited

Scrip opened today at Rs 59.65 and touched its day high at Rs 61.27 after the surge. Its 52-week high stood at Rs 91.35 whereas its 52-week low was Rs 54. Promoters hold 72.34 per cent, whereas institutional and non-institutional holdings are 9.65 per cent and 18.01 per cent, respectively. Presently, the market cap of the company is Rs 2,823 crore.

Company profile 

Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Visa & Passport Services, and E-Business are just a few of the many services that Thomas Cook provides. In 1881, the business opened its first location in India. With a staff of more than 8388 individuals, the Thomas Cook India Group operates in over 25 countries across 5 continents. The business is known by 19 different brand names, including SITA, TCI, and Distant Frontiers. 

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