Veritaas Advertising IPO
IPO Listing Details
- Listing Date
21 May 2024
- Listing Price
₹ 275.00
- Listing Change
-
- Last Traded Price
₹ 127.10
IPO Details
- Open Date
13 May 2024
- Close Date
15 May 2024
- IPO Price Range
₹ 109 to ₹ 114
- IPO Size
₹ 8.48 Cr
- Listing Exchange
NSE SME
- Listing Date
21 May 2024
IPO Timeline
Veritaas Advertising IPO Subscription Status
| Date | QIB | NII | Retail | TOTAL |
|---|---|---|---|---|
| 13-May-24 | 0.00 | 17.60 | 42.38 | 23.29 |
| 14-May-24 | 1.10 | 95.17 | 214.04 | 119.23 |
| 15-May-24 | 102.41 | 629.56 | 989.44 | 621.62 |
Last Updated: 22 May 2024 10:32 AM by 5Paisa
Last Updated: 15th May, 2024 by 5paisa
Veritaas Advertising Limited IPO is all set to open from 13th May to 15th May 2024. It is an integrated advertising agency. The IPO includes a fresh issue of 744,000 shares worth ₹8.48 cr. The share allotment date is 16th May 2024, and the IPO will be listed on 21st May 2024 on the stock exchanges. The price band is ₹109 to ₹114 and the lot size is 1200 shares.
Horizon Management Private Limited is the book-running lead manager for this IPO, while Mas Services Limited is the registrar.
Objectives of Veritaas Advertising IPO
Veritaas Advertising Limited plans to utilize the raised capital from the IPO to:
● To meet the working expenditure requirement to build new Police Booths in West Bengal, Assam, Maharashtra and Delhi.
● To meet the working expenditure requirement in Pole Kiosks for building traffic signal point displays in Kolkata, Mumbai and Pune.
● General Corporate Purposes.
Veritaas Advertising IPO Size
| Types | Size (₹Cr) |
|---|---|
| Total IPO size | 8.48 |
| Offer for sale | - |
| Fresh issue | 8.48 |
Veritaas Advertising IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 1000 | ₹136,800 |
| Retail (Max) | 1 | 1000 | ₹136,800 |
| HNI (Min) | 2 | 2000 | ₹273,600 |
Veritaas Advertising IPO Reservation
| Investors Category | Subscription (times) | Shares Offered | Shares bid for | Total Amount (Cr.) |
|---|---|---|---|---|
| Anchor Allocation | 1 | 1,74,000 | 1,74,000 | 1.984 |
| QIB | 102.41 | 1,77,600 | 1,81,87,200 | 207.33 |
| NII (HNI) | 629.56 | 1,06,800 | 6,72,37,200 | 766.50 |
| Retail | 989.44 | 2,48,400 | 24,57,76,800 | 2,801.86 |
| Total | 621.62 | 5,32,800 | 33,12,01,200 | 3,775.69 |
Veritaas Advertising IPO Anchor Allocation
| Anchor Bid Date | 10 May, 2024 |
| Total no. of shares offered | 174,000 |
| Portion Size for Anchor Investors | 1.98 Cr. |
| Lock in Period for 50% shares (30 days) | 15 June, 2024 |
| Lock in Period for rest of shares (90 days) | 14 August, 2024 |
Established in 2018, Veritaas Advertising is an integrated advertising agency that offers 360-degree services on a wide range of platforms. To reduce the dependence on third-party, the company advertises on outdoor hoardings and police booths. It has several advertisement spaces in West Bengal, Guwahati and Shillong. This makes Veritaas Advertising one of the marketing and advertising agencies that also owns media space. Apart from these cities, the company also has a presence in big cities like Delhi, Mumbai and Pune.
Veritaas Advertising’s services include an end-to-end advertising solutions platform for Brand Strategy, Events, and Outdoor (OOH) Media services. This includes various advertisement modes such as police booth hoardings, Newspapers insertions, Brochures, and display of Outdoor Hoardings, etc.
Peer Comparison
● Crayons Advertising Limited
● Maagh Advertising And Marketing Services Limited
For More Information:
Webstory on Veritaas Advertising IPO
| Particulars (in Rs. Crores) | FY24 | FY23 | FY22 |
|---|---|---|---|
| Revenue from operations | 9.03 | 7.74 | 3.36 |
| EBITDA | 2.58 | 1.04 | 0.24 |
| PAT | 1.56 | 0.44 | 0.13 |
| Particulars (in Rs. Crores) | FY24 | FY23 | FY22 |
|---|---|---|---|
| Total Assets | 9.26 | 5.30 | 2.69 |
| Share Capital | 2.07 | 0.09 | 0.09 |
| Total Borrowings | 5.72 | 4.40 | 2.23 |
| Particulars (in Rs. Crores) | FY24 | FY23 | FY22 |
|---|---|---|---|
| Net cash generated from / (used in) operating activities | 0.61 | 0.38 | -0.40 |
| Net cash from / (used in) investing activities | -2.55 | -0.85 | -0.11 |
| Net cash flow from / (used in) financing activities | 1.81 | 0.46 | 0.80 |
| Net increase (decrease) in cash and cash equivalents | -0.12 | -0.019 | 0.30 |
Strengths
1. The company has a fully integrated service portfolio offering result-oriented solutions.
2. It has a long-standing market presence.
3. It also enjoys a diverse customer base spread across various industries.
4. The company has the Infrastructure to support innovative and quality solutions.
5. A Marque Clientele is a big plus.
6. Experienced Promoters and management team.
Risks
1. The advertising business is dependent on the availability of space or sites for publishing ads.
2. It has reported negative cash flow in the past.
3. A majority of operations are based in West Bengal.
4. It operates in a highly competitive industry.
5. High working capital requirements.
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FAQs
Veritaas Advertising IPO opens from 13th May to 15th May 2024.
The size of Veritaas Advertising IPO is ₹8.48 cr.
To apply for Veritaas Advertising IPO, follow the steps given below:
● Login to your 5paisa account and select the issue in the current IPO section
● Enter the number of lots and the price at which you wish to apply for the Veritaas Advertising IPO.
● Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.
You will receive a mandate notification to block funds in your UPI app.
The price band of Veritaas Advertising IPO is fixed at ₹109 to ₹114 per share.
The minimum lot size of Veritaas Advertising IPO is 1200 shares and the investment required is ₹1,30,800.
The share allotment date of Veritaas Advertising IPO is 16th May 2024.
The Veritaas Advertising IPO will be listed on 21st May 2024.
Horizon Management Private Limited is the book-running lead manager for Veritaas Advertising IPO.
Veritaas Advertising plans to utilize the raised capital from the IPO to:
● To meet the working expenditure requirement to build new Police Booths in West Bengal, Assam, Maharashtra and Delhi.
● To meet the working expenditure requirement in Pole Kiosks for building traffic signal point displays in Kolkata, Mumbai and Pune.
● General Corporate Purposes.
Contact Information
Veritaas Advertising
Veritaas Advertising Limited
38/2A, Gariahat South Road, Dhakuria
Rash Behari Avenue
Kolkata - 700 029,
Phone: +91 33 4044 6683
Email: info@veritaasadvertising.com
Website: http://www.veritaasadvertising.com/
Veritaas Advertising IPO Register
Mas Services Limited
Phone: (011) 2610 4142
Email: ipo@masserv.com
Website: https://www.masserv.com/opt.asp
Veritaas Advertising IPO Lead Manager
Horizon Management Private Limited
