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Senco Gold IPO

Senco Gold IPO

  • Status: Closed
  • RHP:
  • ₹ 14,147 / 47 shares

    Minimum Investment

IPO Details

  • Open Date

    04 Jul 2023

  • Close Date

    06 Jul 2023

  • IPO Price Range

    ₹ 301 to ₹ 317

  • IPO Size

    ₹ 405.00 Cr

  • Listing Exchange

    BSE, NSE

  • Listing Date

    14 Jul 2023

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Timeline Subscription Status Objective Financials SWOT FAQ Contacts

IPO Timeline

Senco Gold IPO Subscription Status

Last Updated: 07 July 2023 12:32 AM by rahul_raskar

Senco Gold Limited is a pan-India jewelry retailer its IPO opens on 4th July and closes on 6th July.
The issue consists of a total issue of Rs. 405 Cr. The price band for the issue is fixed at Rs.301 to Rs.317 per share. The lot size is set for 47 shares per lot. The shares will be allotted on the 11th of July and the issue will be listed on the 14th July on the stock exchanges.
The book-running lead manager to the offer are IIFL Securities Ltd, Ambit Private Limited, and Sbi Capital Markets Limited. Mr. Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust, and Om Gaan Ganpataye Bajrangbali Trust are the company promoters.

Objectives of the Senco Gold IPO

The company intends to utilize the net proceeds from the issue towards the funding of the following objects:

1.    Funding the working capital requirements of the company, and
2.    General corporate purposes.
 

Senco Gold IPO Video:

 

Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".
Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.
Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) the company aims to cater to the younger generation by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.
The company has over 136 showrooms. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and over 13 states across India.
 

For More Information:
Webstory on Senco Gold IPO
Senco Gold IPO GMP

Profit and Loss

Balance Sheet

Particulars (in Rs. Crores) FY22 FY21 FY20
Revenue 4077.40 3534.64 2660.37
EBITDA 347.75 289.95 189.86
PAT 57.67 47.85 22.17
Particulars (in Rs. Crores) FY22 FY21 FY20
Total Assets 2905.31 2100.18 1559.29
Share Capital 55.85 53.18 53.18
Total Borrowings 1177.17 862.97 532.44
Particulars (in Rs. Crores) FY22 FY21 FY20
Net cash generated from / (used in) operating activities -76.10 -69.88 180.91
Net cash from / (used in) investing activities -198.03 -157.09 -53.65
Net cash flow from / (used in) financing activities 247.02 228.01 -122.37
Net increase (decrease) in cash and cash equivalents -0.06 1.03 4.88


Peer Comparison

●    Kalyan Jewellers India Limited
●    Titan Company Limited


Strengths

1. The company has a strong brand name with heritage and a legacy of over five decades
2. Largest organized jewelry retail player in the eastern region of India based on a number of stores
3. Strong "Company Operated Showroom" foundation combined with a well-established, asset-light "franchise" model that increases operating leverage
4. A calibrated focus on lightweight, affordable jewelry is used to appeal to the younger and more affluent market.
 

Risks

1. The Company faces significant competition in the Indian jewelry market, it risks losing a substantial portion of its customers and market share which will adversely affect the business, financial condition, results of operations, and prospects.
2. The Company requires significant amounts of working capital for continued growth. Its inability to meet the working capital requirements, on commercially acceptable terms, may have an adverse impact on the business, financial condition, and results of operations.
3. The company requires certain approvals, permits, and licenses in the ordinary course of business, and any failure or delay to obtain or renew them or to comply with their conditions in the future may adversely affect the operations. 
4. The use of the words “Senco” in the corporate and trading names by certain third parties who have the right to use those words in their names may lead consumers to confuse them with the company’s name and if they experience any negative publicity, it could have an adverse effect on its business, results of operations and financial condition. This confusion might also lead to the Company losing business to such competitors and might adversely affect its goodwill.
 

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FAQs

The minimum lot size and investment required for the Senco Gold  IPO is 47 shares. 

The price band of the IPO is Rs. 301 to Rs.317 per share.

The IPO opens on July 4, 2023 and closes on July 6, 2023.

The IPO comprises a total issue up to ₹405.00 Cr.

The allotment date of Senco Gold IPO 11th July 2023.

The Senco Gold  IPO listing date is 14th July 2023.

The book-running lead manager to the offer are IIFL Securities Ltd, Ambit Private Limited, and Sbi Capital Markets Limited

The company intends to utilize the net proceeds from the issue towards the funding of the following objects:

1.    Funding the working capital requirements of the company, and
2.    General corporate purposes.
 

To apply for the IPO, follow the steps given below

●    Login to your 5paisa account and select the issue in the current IPO section    
●    Enter the number of lots and price at which you wish to apply for     
●    Enter your UPI ID and click on submit. With this, your bid will be placed     with the exchange    
●    You will receive a mandate notification to block funds in your UPI app